New Food Delivery Services Are Flooding the New York Market. Are Any Worth It?
Spotlight - Bloomberg
"Blue Apron brand director Joshua Brau and chef Micah Fredman started New York-based Ipsa in 2020 just before the pandemic. While lockdowns helped the frozen food delivery business thrive, sales have roughly quadrupled since. And last August, the company expanded distribution to 25 states. There’s a wide range of cuisines and seasonally changing dishes designed by former Barbuto chef Ryan Hart, featuring local ingredients and purveyors; Ipsa sources its ravioli from downtown New York pasta experts Raffetto’s, while kale and tomatoes come from Pennsylvania’s Lancaster Farm.
Details: Unlike many food delivery services that require a subscription, Ipsa meals, such as beef and kimchi stew ($20) and sungold arrabbiata ($21), are sold a la carte and serve two.
Value: With meals costing around $10 per person, Ipsa offers the best value on this list."
- KAT ODELL